AAHAR 2024

AAHAR, the International Food & Hospitality Fair, is a prestigious B2B event organized by the India Trade Promotion Organization (ITPO), the premier trade promotion body of the Government of India. The 38th edition of this event held from March 7th to 11th, 2024, at the Pragati Maidan in New Delhi. 

FIFI actively participated in AAHAR, one of Asia's most renowned events in the food and hospitality industry acquired the 3,724 square meter alone at the show. The organization facilitated B2B networking opportunities for its members, enabling them to connect with potential partners and clients. FIFI also hosted a reception at the Brazilian Embassy, where attendees had the opportunity to sample Brazilian and Indian fusion cuisine and network with industry professionals.

During the event, FIFI provided various services to enhance the experience for participants. These included distributing laptop bags and water bottles as gifts, organizing a lucky draw with prizes such as home theatre and wireless bluetooth earbuds, and created a dedicated international FIFI Pavilion in Halls 1 and 4. The pavilion showcased the products and services of FIFI member companies, and a newsletter was distributed to promote their offerings.

FIFI's participation in AAHAR has significantly contributed to its growth and reputation as a leading organization in the food industry. By providing valuable B2B networking services and opportunities to Australian pavillion with its members. FIFI has solidified its position as a preferred destination for global vendors and sourcing professionals.